Relying Only On Clickbank For Bread And Butter
Perhaps one of the biggest mistakes that most, if not all bum marketers make is that of relying only on Clickbank for their bread and butter. This is fine in theory because Clickbank pays out lucrative commissions on most products. But if you really want to make serious, long term income, then you need to think beyond lucrative commissions.
Here is why relying solely on Clickbank is a mistake:
Clickbank is just another website. There is no guarantee that it will always be uptime 24/7. Here is what happens if you rely only on Clickbank for your entire income: if at one point of time, Clickbank's server goes down, you won't earn a penny until their server is restored back to normal (and such a thing has even happened in the past). But of course, that is not the only reason why I am asking you to diversify.
The fact remains that while Clickbank products pay out lucrative commissions, it doesn't have the best products for all niches. In fact, in some niches, merchants sell nothing other than crap in Clickbank. Funny thing is that you won't be able to differentiate between a genuine merchant and a fly-by-might scamster. Because even a scamster will come up with good looking graphics and throw in some head-turning copywriting juice in the same way that a genuine marketer would.
However if you want to stand above the crowd, you need to deliver the best products of your niche to your visitors. If you recommend crap on your site, even if unintentionally, visitors will come at first for sure, but they won't come back to your site for a second time. In a sense, you have lost repeat visitors, something that is very important for the growth and survival of a business. Another thing you need to keep in mind is that while Clickbank is famous for its huge marketplace containing ebooks (it has some
softwares and videos too, but ebooks outnumber everything else), not every person is looking for an ebook as his solution. A good example would be that of a person who is suffering from severe headache or migraine pain. Just ask yourself: if you were the one suffering from headache, would you buy an ebook containing tips and advice on how to cure headache, or would you rather run for your local chemist's shop and get some quick fix, 'instant solution' pills that will give you a quick relief? I don't know about you but I would go for the latter.
So, if you recommend an ebook to a headache sufferer, you are going for a lost cause.
The biggest secret of bum marketing is to find your target audience, learn about their needs and wants, and feed them the type of food they would want to eat. Sell shovel to a collegiate, and you will perhaps get slapped. Sell the same thing to a gold digger, and you will get paid handsomely?.
Now don't get me wrong here. I don't want to make life tougher for you. In fact, the way my Nuttiebums bum marketing method works, picking up the right products for your target market should come easy to you!
And if you think that you cannot find profitable products outside Clickbank, you seriously need to read my Nuttiebums bum marketing report