A Beginner's Guide To Category Design

<p>To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com</p><p>Anyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.</p><p>Your goal as an entrepreneur, executive, or creator is to become known for a niche of your own. How you create a category for yourself as a small "e" entrepreneur is not just about niching down and getting more specific about your offering. It's about having a Point Of View. Category design is a game of thinking.</p><p>This Beginner's Guide will give you a high-level perspective of all the different ways you can differentiate yourself and your business.</p><p>In this "mini-book" you will learn:</p><p>Company Design, Product Design, and Category Design-work together and balance each other to exert great force on a company's success and value. And the legendary, enduring companies get the three elements of Company Design, Product Design, and Category Design in such a state of synchronicity that they reinforce each other.</p><p>Who are "supers": what do they know, how do you find them, and what do they do to generate the most power in a category?</p><p>The vast majority of anyone's spending, and the majority of where people spend their time, is with Category Creators. Why are we important?</p><p>The more you ask yourself questions regarding your interests and point of view, the more "niche down" opportunities you'll combine together, the more different you'll become-and the more difficult it becomes for someone else to "do what you do."</p><p>A life time of a comparison gets you nowhere. You can't create a different future when your starting reference point is the past.</p><p>Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" takes you through the fundamentals of category design to guide you into a category of your own.</p>