Above And Beyond Brand

If you run a business (or want to) you’ll know that customers are everything.  You‘ll need ‘custom’ to drive the growth of your business empire—lots of it!  Your ability to make your brand stand out and mean something to buyers will be a key ingredient of your success.  This 60-minute ebook will equip you with the know-how you’ll need to make your brand work; to draw in more custom and increase customer loyalty.

Background 

Today, as never before, the purchasing decisions of customers are heavily influenced by brands.  We know this because we too, as individuals, examine the brands we know online first before checking out the ‘also-rans’.  So brand matters.  Its level of influence is also changing. Brands are more than an identifier or a pretty logo, they increase the value of products and services; they can come to mean something to customers.  

A 2014 ‘Mood of the Nation’ survey of more than 2,000 adults conducted in the UK found that people care about how brands behave and worry about “less than desirable” business behaviors. 

If people made scientific, logical decisions then the power of influence of brand might not be quite so great.  But we don’t.  Humans are impulsive, passionate and emotional.  We make 95% of our decisions on the spur of the moment.  

Having a well-known and trusted brand is an e-Business Gold Card for those businesses fortunate enough to have cultivated that level of awareness and buy-in from customers.

With more business moving online, consumers are awash with product options.  They have too many product or service options to choose from.  As one offering comes to look much the same as the next, its the brand influence that starts to differentiate the winners from the losers.  

Creating a clear and purposeful brand story is not enough: Businesses must deliver on the brand promises they make every day, through each customer touch-point and interaction.  That’s not easily done when workforces are becoming ever-more fluid.

Read this 60-minute guide if…  

You are a business leader, you make decisions affecting the brand strategy of your business or your role is to market or sell products and services—and you want to know how to do it more effectively!

What you will learn

In the time you invest to reading this guide you will learn:

What is brand? How you can place a value on your brand? What is the role of brand in the digital era? How do you create a brand that customers will love? Plus:

Learn more about our 60-minute guides at https://newtonday.uk/ebooks/