Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing
Springer Proceedings in Business and Economics

Advances in National Brand and Private Label Marketing

Seventh International Conference, 2020

    • $119.99
    • $119.99

Publisher Description

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?

GENRE
Business & Personal Finance
RELEASED
2020
May 13
LANGUAGE
EN
English
LENGTH
193
Pages
PUBLISHER
Springer International Publishing
SELLER
Springer Nature B.V.
SIZE
6.9
MB
Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan
2015
Review of Marketing Research Review of Marketing Research
2013
An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels
2014
Impact of Store Atmospherics on Impulse Buying Behavior Regarding Shopping Goods in Pakistan Impact of Store Atmospherics on Impulse Buying Behavior Regarding Shopping Goods in Pakistan
2015
Commodity Marketing Commodity Marketing
2022
Handbook of Marketing Decision Models Handbook of Marketing Decision Models
2017
Social Media Monetization Social Media Monetization
2022
Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing
2017
Advances in Digital Marketing and eCommerce Advances in Digital Marketing and eCommerce
2024
Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing
2023
Advances in Digital Marketing and eCommerce Advances in Digital Marketing and eCommerce
2023
Advances in Digital Marketing and eCommerce Advances in Digital Marketing and eCommerce
2022
Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability
2024
Fashion Communication in the Digital Age Fashion Communication in the Digital Age
2023
Information and Communication Technologies in Tourism 2023 Information and Communication Technologies in Tourism 2023
2023
Strategic Innovative Marketing and Tourism Strategic Innovative Marketing and Tourism
2024
Information and Communication Technologies in Tourism 2024 Information and Communication Technologies in Tourism 2024
2024
The Impact of Globalization on International Finance and Accounting The Impact of Globalization on International Finance and Accounting
2017