Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing
Springer Proceedings in Business and Economics

Advances in National Brand and Private Label Marketing

Ninth International Conference, 2022

Francisco J. Martínez-López and Others
    • $129.99
    • $129.99

Publisher Description

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

GENRE
Business & Personal Finance
RELEASED
2022
May 27
LANGUAGE
EN
English
LENGTH
213
Pages
PUBLISHER
Springer International Publishing
SELLER
Springer Nature B.V.
SIZE
10.2
MB

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