An Analysis of Mission Statements from Top Companies: Content and Style (Communication Articles) (Report)
Journal of Organizational Culture, Communications and Conflict 2000, Jan, 4, 1
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Publisher Description
INTRODUCTION Interest in the development of mission statements has intensified over the last decade (Fairhurst, Jordan, & Neuwirth, 1997; Stone, 1996). They are one of the most widely used tools in organizational development, a process that involves teaching organizational members to solve problems and to seize opportunities (Bart, 1999; French & Bell, 1995). A well-documented mission statement can enable an organization to transform broad aims into specific strategic plans and long-term objectives (Cheng, 1999; Sunoo, 1996).
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