Authentic
A Memoir by the Founder of Vans
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4.5 • 11 Ratings
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- $14.99
Publisher Description
From high school dropout to sneaker icon: the authentic story of Vans' founder.
In the tradition of Shoe Dog, Authentic is the candid memoir of Paul Van Doren, detailing his journey building Vans from a small family business into a global brand beloved for its laid-back SoCal vibe and people-oriented culture.
Discover the unlikely path of this blue-collar innovator, from a 16-year-old factory worker to a visionary who revolutionized the sneaker industry. Authentic shares Van Doren's hard-won business lessons:
Prioritize values and people over profits.Embrace improvisation and innovation.Build a strong brand identity.
For entrepreneurs, business students, and anyone seeking inspiration, Authentic reveals the grit, determination, and off-the-wall spirit behind an all-American success story.
Customer Reviews
You will not put this book down...
An amazing tribute from the founder of (arguably) the most prolific shoe company in the world-with regards to color-ways, style, success, trend setting and most importantly leadership! A true page turner, the preface has been written by Doug Palladini (VANS Global Brand President) and the audiobook is read by none other than long-time VANS skateboarder, Tony Alva!! This book will be referenced in college classrooms and company conference rooms until the end of time! Deep inside the pages, Paul paints the basics of his style of leadership, entrepreneurship and marketing strategies that has been passed down through-out the VANS company for more than 50 plus years! “Authentic” truly is a great read and re-read and I promise you will not be disappointed!