Bama Drinks Company: An Inventory Case Portfolio (Cases) (Case Study)
Journal of the International Academy for Case Studies 2010, Oct, 16, 7
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Publisher Description
BAMA DRINKS COMPANY (A) Company Background and History. Bama Drinks is the main distributor of a raspberry-flavored soda
called Crimson Soda that is sold in 20 oz. bottles with the image of an
elephant on the packaging. The Bama Drinks distribution company was
organized in the fall of 1993 as a joint venture between Flores, a
soft-drink giant, and Sasamoto Oil, a regional company that owns a chain
of convenience stores.
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