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Publisher Description

From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine.

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted.

Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the  rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.

Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane. 

Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional. 

If you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:

· Set crazy goals—and reach them, every single day.
· Feed the beast: when you value money and spend it on the right things, you get more of it.
· Shut down the doubters—and use your haters as fuel.

Whether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions. It's a simple choice: be obsessed or be average.

Business & Personal Finance
October 11
Penguin Publishing Group

Customer Reviews

Pbh1210 ,

A must read for any entrepreneur

This was my first introduction to Grant Cardone—the hilarious airplane cover and catchy title intrigued me. I’m so glad I did. It was so powerful that I am on to his other literature, follow social accounts (his wife, Elena, is worth following too), and am listening to the lessons of each chapter on repeat as I commute and travel. If the voice and ideas inside you to make money for you/your family while delivering a service or product that will make lives better, this is the book (and mogul) who will help inspire you to seize your purpose and build the life you’ve envisioned. I’m in the knowledge acquiring stage of my journey, but can’t wait to move into the next phase.

Portland's number one Realtor ,

Greatest book of our century

Grant gave me this book before it was released bc I promised him I would leave a review. And here it is!

Eric S Camacho ,

Last Day Being AVERAGE!!!!!!

This is the first book I have ever truly finished reading and must I say it seems as if it was the perfect tool for making my transition possible! It hit every section of my life spot on, Cardone is forsure a Sniper Shooter ! After a year sealed in my room plotting, evaluating and attempting how I can become rich, I am finally on my way to get there. I am 20 years old, opening my first business this coming year and must I say this book is guiding me first class. Cardone, I thank you. One of the greatest of our decade #beobsessed

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