New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Customer ReviewsSee All
This is one of the best books I’ve ever read on branding and marketing. I’ve read countless books and although they all provided me with great information, I can easily say that this book is very transformative. If you’re a small business owner you should require everyone who is in your marketing, sales, and customer service department to read this book.
So many nuggets of information just in the first section. Awesome read!
Amazing for entrepreneurs everywhere
Speechless....I recommend this book to EVERYONE