New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Customer ReviewsSee All
Amazing for entrepreneurs everywhere
Speechless....I recommend this book to EVERYONE
Just what I need as an author
I have written several books that have been published, and have another one coming out in 24 months. A good friend recommended I read BUILDING A STORYBRAND, but I had no idea how it would apply to me as an author. Surprise— it was a total eye-opener! Donald Miller helped me overcome my fear that I would have to morph into an egomaniac marketer to sell books, simply by reminding me why I wrote in the first place: to improve the life of the reader. Whatever kind of business you are in, I highly recommend this book. It’s just what I need as an author.
Clarity is where it’s at.
This is a jem of a book. I work for a church and even though we don’t sell a product in any traditional sense I was able to learn a lot of things that apply to the non-profit world. Moving people from "here to there" is a a challenge for every leader and having a Story process is very helpful and speaks to us in a language we all can relate to. I’d highly recommend this book.