Business Brilliant
Surprising Lessons from the Greatest Self-Made Business Icons
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3.2 • 55 Ratings
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- $11.99
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- $11.99
Publisher Description
In Business Brilliant, Lewis Schiff combines compelling storytelling with ground-breaking research to show the rest of us what America’s self-made rich already know: It’s synergy, not serendipity that produces success.
He explodes common myths about wealth and explains how legendary entrepreneurs such as Richard Branson, Suze Orman, Steve Jobs, and Warren Buffet have subscribed to a set of priorities that’s completely different from those of the middle class.
Schiff identifies the seven distinct principles practiced by individuals who may or may not be any smarter than the rest of the population, but seem to understand instinctively how money is made. This guide also reveals how these business icons excel in areas of team building, risk management, and leadership development to accumulate their wealth.
He offers a practical four-step program, from choosing one’s livelihood and pinpointing skills to focus on, to negotiating job terms and salary, in order to bring upon greater success.
Business Brilliant by Lewis Schiff, coauthor of The Middle Class Millionaire: The Rise of the New Rich and How They are Changing America and The Armchair Millionaire, can help you can achieve better results in your business and in your career.
PUBLISHERS WEEKLY
Schiff (The Middle-Class Millionaire), executive director of Inc. magazine's Business Owners Council, pulls no punches as he challenges the status quo and the wisdom of financial gurus like Suze Orman. At the heart of the book is the question: "What is the difference between middle-class people and millionaires?" Schiff uses a 2009 survey by Russ Prince together with results that Prince achieved with his wealthy clients to supply many of his answers. One group was a sampling of middleclass households, whereas the other groups were self-made millionaires (those who started out middleclass). Though the facts can be dizzying, Schiff offers useful insights such as "people who are the most brilliant at business are also those who fail most often," and urges readers to understand that "failure can be good." Meanwhile, he cautions against "the myth of innovation." Ultimately, the difference between middle-class and millionaire is that "middle-class people protect themselves by becoming more well-rounded and ordinary, while the millionaires enrich themselves by becoming more specialized and extraordinary." It's hard to go wrong with advice like that.
