Business Stories 101

Have you ever wondered why some presentations are remembered by everyone, while others simply are wiped away from memory The lost art of story-telling in the business world is explored in this new book by Joseph Lee, a former partner at a global consultancy, and currently, Adjunct Professor at the Peter F. Drucker and Masatoshi Ito Graduate School of Management in Claremont, California. How does the tale of a botched interview at an All-Star Game help land a multi-million dollar contract Did you know that Tiger Woods' score at the US Open had anything to do with SOX And what if the tiny humanoids in "Who Moved My Cheese" ended up with all the cheese; will it change the lesson that we take from that parable Joseph, an international consultant for over 25 years, has learned that powerpoint presentations, canned sales pitches, and detailed preparations are no match for a well told story.