The Wizard of Ads
Turning Words into Magic And Dreamers into Millionaires
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4.5 • 12 Ratings
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- $1.99
Publisher Description
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
• multiply the effectiveness of your advertising
• understand the tug-of-war between intellect and emotion
• plant a mental trigger in the mind of your customer
• create totally new concepts from combinations of old ones
• see the opportunities around you
• avoid the danger of overchoice
• escape the need to advertise ‘Sale! Sale! Sale!’
• find the genius that hides within you
• receive the best others have to give
• focus your advertising, your business, and your life
Along the way, the Wizard will:
• share the power of encouragement
• talk to you about your Ruby Red Slippers
• make you understand how lucky you are
• show you how to avoid the mistakes that others have already made
• convince you of the need to rest
Customer Reviews
A fantastic book on advertising
One of the best books about advertising, marketing and persuasion you will ever read. Filled with strong fundamentals that will improve almost any sort of marketing effort. It's even a fun read if you can possibly believe a book about advertising can be a fun read. For less than $2 this is a steal.