Awards: Wall Street Journal #1 Bestseller
1999 Business Book of the Year
In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award—only this time, the book has nuts, bolt, and even more bite!
Customer ReviewsSee All
Best marketing book!
This book was one of the best marketing books that I have ever read! It is worth hanging onto to reread, share with colleagues, clients and friends!