• $19.99

Publisher Description

This world-class marketing textbook (350 pages), authored by a seasoned Columbia Business School professor, is organized around six marketing imperatives. The book's 23 chapters cover the marketing landscape and provide explicit direction for organizational survival and growth, and enhancing shareholder value.   Widely adopted in the U.S. and Europe,Capon's Marketing Framework contains hot links to author interviews with marketing leaders.

GENRE
Business & Personal Finance
RELEASED
2013
July 30
LANGUAGE
EN
English
LENGTH
458
Pages
PUBLISHER
Wessex
SELLER
Wessex Inc
SIZE
3.5
MB

Customer Reviews

wry7777 ,

This is a student guide

Do not cheated by the cover, this is not the book itself, it’s a student guide.

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