Capon's Marketing Framework (3rd edition) المزيد من الكتب المشابهة
Managing Marketing in the 21st Century (3rd edition)
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Strategy from the Outside In
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Kotler on Marketing
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The Product Manager's Handbook 4/E
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Strategic Marketing Management, 9th Edition
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Strategic Marketing Management: The Framework
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Sales Management That Works
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Creating and Delivering Your Value Proposition
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How Business Works
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Marketing Principles Essentials
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Grow by Focusing on What Matters
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Rethinking Sales Management
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Value Merchants
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
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The Delta Model
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