Cautions and Concerns in Experimental Research on the Consumer Interest (Notes AND OBSERVATIONS)

Cautions and Concerns in Experimental Research on the Consumer Interest (Notes AND OBSERVATIONS)

Cautions and Concerns in Experimental Research on the Consumer Interest (Notes AND OBSERVATIONS‪)‬

Journal of Consumer Affairs 2008, Fall, 42, 3

Journal of Consumer Affairs

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Most published consumer research presents data from surveys or other data analyses that, at best, report that certain things tend to happen at the same time. However, correlation does not mean causation; cause and effect relationships can only be concluded from controlled experiments. A key problem is that the use of experimental designs calls for various conceptual and pragmatic trade-offs that cannot be ignored. **********

النوع

تمويل شركات وأفراد

تاريخ النشر

٢٠٠٨

٢٢ سبتمبر

اللغة

EN

الإنجليزية

عدد الصفحات

٩

الناشر

American Council on Consumer Interests

البائع

The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.

الحجم

٢٥٨٫٦

ك.ب.

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