Use, Misuse, And Abuse of Content Analysis for Research on the Consumer Interest.

Use, Misuse, And Abuse of Content Analysis for Research on the Consumer Interest.

Use, Misuse, And Abuse of Content Analysis for Research on the Consumer Interest‪.‬

Journal of Consumer Affairs 2008, Spring, 42, 1

Journal of Consumer Affairs

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- ‏5٫99 US$

While possessing a long and respected history as a research method, content analysis studies attempting to address issues of the consumers' interests often are published with invalid conclusions or implications. This essay offers that the source of these problems is rooted in inferring causal relations from what is nothing more than descriptive data. **********

النوع

تمويل شركات وأفراد

تاريخ النشر

٢٠٠٨

٢٢ مارس

اللغة

EN

الإنجليزية

عدد الصفحات

١٠

الناشر

American Council on Consumer Interests

البائع

The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.

الحجم

٢٤٨

ك.ب.

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Print And Broadcast Media

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Advertising and Public Relations Research

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Qualitative Marketing Research

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Researching Hospitality and Tourism

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Doing Events Research

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