In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
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Do u deal with people?
Then this book is for u. Being in the professional world of academia and having worked on projects that try to come up with solutions in the field of educational technology, I highly recommend this book for all. if u're a professor or PI u have to read and learn from this book!
Change by Design
I found this book inspirational for every aspect of my life as a designer, and it has changed my own thoughts on my own design process and design thinking. I plan on implementing design thinking into my life more.