Come Together
The Business Wisdom of the Beatles
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- $14.99
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- $14.99
Publisher Description
As the greatest rock and roll band of all time, the Beatles rocketed to worldwide fame soon after their 1964 arrival in the United States. Much of their achievement can be attributed to the unique Beatle sound, but it was more than just the music that catapulted them to the summit of success, and kept them there even after the band ceased touring and broke apart. How the Beatles both failed and triumphed as businessmen and the lessons today’s entrepreneurs and business leaders can draw from this unique journey is the subject of Come Together: The Business Wisdom of the Beatles. Authors Richard Courtney and George Cassidy recount the band’s many exploits, from its early struggles in Hamburg to the success of Sgt. Peppers Lonely Hearts Club Band and beyond, revealing from a business perspective what worked and what didn’t. More than the music, this book explores what it took to pass the audition.
PUBLISHERS WEEKLY
Although the finer points of etiquette, such as which fork to use at a dinner party, may today be deemed petty, good manners can make life more pleasant for everyone. This is the "nice girl" philosophy that Munroe supports, and if readers can get past the Cosmo Girl patter and seven "Nice Girl Test Time" quizzes, they will find a surprisingly sophisticated appreciation of the virtues of virtue. The modern nice girl has apparently evolved from someone who doesn't put out to a woman who has healthy eating habits and safe sex, who embraces her wrinkles and spends wisely. Conversely, Munroe attempts to but never quite succeeds in defining what exactly a bitch is these days. She tries to convey a significant message with a superficial, sometimes cloying style, at one point quoting Laurel Thatcher Ulrich, a Harvard historian, and the Real Housewives in the same passage. Munroe may believe that her target audience can only be reached through references to celebrity culture, but this seems to contradict her goal of raising her readers above this level of thinking. Ultimately, her appeal for a return of feminine graciousness is a welcome effort, even if it reads like a People magazine version of Miss Manners.