Consumer Behavior Theories
Convergence of Divergent Perspectives with Applications to Marketing and Management
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- $13.99
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- $13.99
Publisher Description
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
GENRE
Business & Personal Finance
RELEASED
2018
February 25
LANGUAGE
EN
English
LENGTH
196
Pages
PUBLISHER
Business Expert Press
SELLER
Ingram DV LLC
SIZE
1.7
MB
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