Creative Personal Branding
The Strategy to Answer What's Next
-
-
4.7 • 3 Ratings
-
-
- $9.99
Publisher Description
CREATIVE PERSONAL BRANDING
In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world.
In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next. Along the way he discusses the origins of today’s crisis, the keys to creative thinking, he examines the work of leading theorists in business culture, and sets readers 9 assignments designed to coach them towards realising their assets and skills. An invaluable professional resource, Creative Personal Branding (CPB) is a fascinating and very practical tool for anyone interested in positioning themselves in the creative economy.
Customer Reviews
Personal Applications!
Creative Personal Branding is a powerful read that will take you out of your comfort zone to expand your thinking and possibilities! Author Jurgen Salenbacher includes “assignments” throughout the book that allows you to reflect and put his wisdom into practice. This book expands across all disciplines and I firmly believe you will gain a more well-rounded perspective after reading! I highly recommend!
Great for anyone thinking about starting a business!
This book was filled with helpful advice for aspiring business owners and freelancers! It is very beneficial for those who are looking to create positive change in the world while finding personal fulfillment along the way. The author Jurgen Salenbacher has a writing style that is informative but still easy to understand for people who have no background in business education. Throughout the book he gives creative assignments that are designed to help spark enthusiasm, critical thinking, and personal reflection. I found these assignments to be extremely thought provoking. I definitely recommend that readers set aside time to really think and reflect on these questions. I was doubtful at first as to how helpful writing down my answers would be, but I developed so many new insights about my unique skills by completing them!
Another aspect of the book that I really enjoyed was the mention of various companies and entrepreneurs from around the world that have gained popularity through different branding strategies. Through these marketing strategies, Salenbacher demonstrates what creativity really looks like in real-world examples. He also gives other valuable advice to those who want to create their own brand such as remembering the importance of tonality and body language, visual identity, and details that often get overlooked like your stationary and email signature. Overall I enjoyed the positive encouragement and inspiration that this book gives to those who are willing to put in a little effort. It is always helpful to be reminded that “innovation demands failure”. We should not avoid taking risks or being innovative simply because our peers may not understand our concept – with some conviction and personal belief we can accomplish anything!