Customer Relationship Management in the Airline Industry Customer Relationship Management in the Airline Industry

Customer Relationship Management in the Airline Industry

Volker Schmid
    • $23.99
    • $23.99

Publisher Description

To analyse the consumer behaviour presents an important criteria to be successful in the airline industry. This text gives answers to most relevant questions regarding consumer behaviour, using Air Lingus as an example. Finally, it includes a plan to implement a relationship marketing programme.

GENRE
Business & Personal Finance
RELEASED
2005
May 1
LANGUAGE
EN
English
LENGTH
10
Pages
PUBLISHER
GRIN Verlag
SELLER
GRIN Verlag GmbH
SIZE
925.6
KB

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