Customerized Selling Customerized Selling

Customerized Selling

Learn How Customers Want You to Sell

    • 3.5 • 4 Ratings

Publisher Description

Customerized Selling was awarded first prize as the best new book of 2016 by Top Sales World – the # 1 website and magazine for the global sales community.


Most vendors carefully research what customers expect of their products and services, but few, if any, ask customers what they expect of their salespeople. That’s a mistake.


Based on extensive research of customer and vendor organisations, this book uncovers a number of glaring gaps between customer expectations of salespeople and vendor performance. Moreover, it shows a considerable discrepancy between the capabilities that vendors think are important and those that customers actually want. Focusing on the latter, the book suggests ways to professionalise how you sell by incorporating customer expectations of salespeople into all aspects of sales engagements. 


Customerized Selling targets all those involved in selling products or services in a business-to-business environment. The book is essential reading if you want to make your sales process a competitive advantage.

  • GENRE
    Business & Personal Finance
    RELEASED
    2016
    July 1
    LANGUAGE
    EN
    English
    LENGTH
    183
    Pages
    PUBLISHER
    Infoteam Sales Process Consulting AG
    SELLER
    Philip kreindler
    SIZE
    1.3
    GB

    Customer Reviews

    sparky von ,

    Great approach with the Customer at the Center

    Very Solid methodology that will help you win and expand your most important sales opportunities.

    The New Solution Selling The New Solution Selling
    2003
    Winning the Professional Services Sale Winning the Professional Services Sale
    2009
    Stop Random Acts of Marketing Stop Random Acts of Marketing
    2019
    Changing the Sales Conversation: Connect, Collaborate, and Close Changing the Sales Conversation: Connect, Collaborate, and Close
    2013
    Mastering Major Account Selling Mastering Major Account Selling
    2013
    Mastering the Complex Sale Mastering the Complex Sale
    2010
    Customer Service How I See Customer Service How I See
    2013
    101 Book Marketing Ideas for All Budgets 101 Book Marketing Ideas for All Budgets
    2016
    UnSelling: Sell Less ... To Win More UnSelling: Sell Less ... To Win More
    2011
    Business Expert's Guidebook: Small Business Tips, Technology Trends and Online Marketing Business Expert's Guidebook: Small Business Tips, Technology Trends and Online Marketing
    2012
    How to Promote Your Business (or yourself) How to Promote Your Business (or yourself)
    2011
    How to deal with rude customers How to deal with rude customers
    2019