Development and Participatory Communication‪.‬

1. Development Communication First used in the Philippines in the 1970s by Professor Nora Quebral, the expression "development communication," designates the processes of transmitting and communicating new knowledge related to rural environments. "Development communication is the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfilment of the human potential" (Quebral, 2006; Currin, 2002). An attempt at informing, creating awareness, educating, and enlightening the people so that they can better their lives in every way, development communication includes participatory action for learning and sharing of powers: social (human rights and the emergence of the civil society), economic (egalitarian society) and political (democratization), within specific cultural contexts.