Eating the Big Fish Eating the Big Fish

Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

Adam Morgan
    • 4.6 • 7 Ratings
    • $22.99
Also available in the Audiobook Store
    • $22.99
Also available in the Audiobook Store

Publisher Description

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded
The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

GENRE
Business & Personal Finance
RELEASED
2009
April 3
LANGUAGE
EN
English
LENGTH
368
Pages
PUBLISHER
Wiley
SELLER
John Wiley & Sons, Inc.
SIZE
3.3
MB

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