Eating the Big Fish Eating the Big Fish

Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

    • 4.6 • 7 Ratings
    • $22.99

Publisher Description

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded
The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

GENRE
Business & Personal Finance
RELEASED
2009
April 3
LANGUAGE
EN
English
LENGTH
368
Pages
PUBLISHER
Wiley
SELLER
John Wiley & Sons, Inc.
SIZE
3.3
MB
BRAND is a four letter word BRAND is a four letter word
2012
Stop Listening to the Customer Stop Listening to the Customer
2020
The Contagious Commandments The Contagious Commandments
2018
Eat Your Greens Eat Your Greens
2018
Differentiate or Die Differentiate or Die
2010
Baked In Baked In
2009
A Beautiful Constraint A Beautiful Constraint
2015
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
2011
The Pirate Inside The Pirate Inside
2011
North Carolina’s Wild Piedmont North Carolina’s Wild Piedmont
2015
North Carolina’s Wild Piedmont North Carolina’s Wild Piedmont
2015
Preparing for Group Assignments at University and College Preparing for Group Assignments at University and College
2024
Honorable Business Honorable Business
2019
Positioning: The Battle for Your Mind Positioning: The Battle for Your Mind
2001
The 22 Immutable Laws of Marketing The 22 Immutable Laws of Marketing
2009
How Brands Grow How Brands Grow
2010