Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Customer ReviewsSee All
Good content, bad eBook
While the content is good and relevant in 2011 (mostly. Some case studies have outlived the 90s), this iBooks version is buggy as bugs can be.
Some kind of error keeps appearing each time I rotate the iPad (blah blah, content missing) the images that appear on the 1st page of each chapter keep getting replaced by the '?' icon.
This is a great read for anybody looking to start any type of business venture. It will definitely open your kind into a new way of thinking!
Mostly a Rehash of "Positioning"
I'd previously read the authors' book "Positioning" and this book basically repackages the same content, right down to the examples (IBM, Hertz, etc.). I recommend this one simply because it's more streamlined (and is properly formatted as an ebook).