The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Customer ReviewsSee All
A must read book!
Wether you're in sales, marketing, or the owner of a small company you should read this book. As a owner of a small roofing company, I receive countless offers to advertise. The truth is, most of them don't work. This book explains why and how to grow your business with marketing tools that are right under your nose!
Answers the "How".
Opens your mind and focus your reflexion on the way u should market your ideas. As a young art director it completly changed the way i think on bringing my clients oroduct to the market. Some think im crazy, that its "not safe" but it work.
A very plus, a must read.
Speaking to my Intuition
I like Seth Godin so much. The reason for this is that he states, analyzes, and hypothesizes in ways that match my selling expertise.
Best of all, his writing gets me to take action.