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Publisher Description

The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
 
Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
 
It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
 
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
 
If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
 
Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
 

 

GENRE
Business & Personal Finance
RELEASED
2008
October 16
LANGUAGE
EN
English
LENGTH
160
Pages
PUBLISHER
Penguin Publishing Group
SELLER
PENGUIN GROUP USA, INC.
SIZE
818
KB

Customer Reviews

J_Ky ,

Trite and Uninsightful

Unfortunately Mr. Godin's observations are neither very insightful nor very original. It is one part mediocre community college marketing strategy class and one part social/new media obsessed blog cast rambling. Don't mistake my point here, Mr. Godin's observations aren't wrong - they just aren't worth your money or time. Look elsewhere.

Drstanhom ,

Short but massive

Seth Godin makes it very simple... Leadership is one of the greatest deficiencies in our culture today. Choose to destroy the status quo and change the world today. We need leadership and we need it now.

Schindler's Lisp ,

Remarkable

I have a small car detailing business, and I'm going to implement some of Seth's ideas. I highly recommend reading this book even if you don't own a business.

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