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Publisher Description

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization.
There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of...
· Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces.
· Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé.
· David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return.
As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."

Business & Personal Finance
January 26
Penguin Publishing Group

Customer Reviews

gertsqurt ,

Godin's Linchpin is very thought provoking

Seth Godin makes an excellent case to re-establish how you view your life, the work you are doing, and most importantly, how you contribute.

Using the premise that everyone can be an artist, the key message is create something of value that is a gift ... And everything else will take care of itself.

While I'm making this over simplistic, Godin details key themes, challenges, research to boost his approach. And with the great advent of technology, and flattening of the playing field, everyone who adopts this point of view sees the greater opportunity.

In short, a good read that leverages many of his earlier concepts in the marketing realm

rogey341234 ,

Empty, fluffy, and dumb

Does a part of you wince at the thought of purchasing a tself-help book? When you notice that Godin publishes about 10 books a year about the same thing, does a dubious inner voice raise any concern about the quality of thought going into each of them?

In this case these instincts are correct. This is a smug, vapid, pseudointellectual, cliche-filled cheesepuff of a book. Nothing in it is really provocative except for the constant nagging assurance that its author is a provocateur. This is truly a book I wish I hadn't paid for.

TravelEZ ,

A case against status quo

Thought provoking and challenging. Goden makes a compelling argument that should cascade into all parts of life. Well written and easy to follow and apply.

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