A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.
logger/author Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. his primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding, and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. Godin provides tips for finding your Dip, taking advantage of it, and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Reviewed by PW 5/14/07
Customer ReviewsSee All
An excellent, short book. Easy to get through, and very thought-provoking. I will use what I learned in the dip to make decisions this week.
Relevance and rhetoric
This is a great book! It's very short and focuses on a problem many of us face today: knowing when to quit and when to push through. I'm glad I read it. Having said that, I have a hard time with Seth's writing style. (Yes, I'm probably in the minority here...) His message is relevant but the rhetorical style he employs just seems like he's saying the same thing over and over, 15 different ways. It's a little over-the-top for me, but it doesn't detract from the book in any material way. Go read it!
Clarity is never out of focus, and Seth's insights on this are almost blinding they are so clear. Read and then go change your schedule to do only the truly remarkable...