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Publisher Description

A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Business & Personal Finance
May 10
Penguin Publishing Group

Customer Reviews

John Gaudio ,

The Dip

An excellent, short book. Easy to get through, and very thought-provoking. I will use what I learned in the dip to make decisions this week.

gordynor ,

Relevance and rhetoric

This is a great book! It's very short and focuses on a problem many of us face today: knowing when to quit and when to push through. I'm glad I read it. Having said that, I have a hard time with Seth's writing style. (Yes, I'm probably in the minority here...) His message is relevant but the rhetorical style he employs just seems like he's saying the same thing over and over, 15 different ways. It's a little over-the-top for me, but it doesn't detract from the book in any material way. Go read it!

how.www ,

Excellent read

Clarity is never out of focus, and Seth's insights on this are almost blinding they are so clear. Read and then go change your schedule to do only the truly remarkable...

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