Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.
Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.
Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.
Customer ReviewsSee All
Let me summarize. Focus on specialization in a field and then reduce other commitments to focus on that area of specialization. The author purports that you are better off specializing to be successful and that sometimes you are better off quitting than slogging through.
The info contained in The Dip is awesome. It's all relatively simple info & easy to comprehend & yet not too often practiced in every day life. It really challenges you to examine your current situation(s) & see if they are worth pushing through, or if you're better off backing away frmo them.
On a side note, there were some issues with the original download not playing on some ipods. Mine was one of the ones effected. The author went above & beyond to make the situation right. A true class act.
Incredible & Inspirational
Despite reading that others were having difficulties getting this audiobook to play on their iPods... I downloaded, and consumed "The Dip" in it's entirety. I have shared the book with friends and family - - if you have problems getting this to play, stick it out... it's worth the wait!