#1 Wall Street Journal Bestseller
Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
Customer ReviewsSee All
I have a 50 minute drive to and from work. And I try to take in as much as I can during that time. I wanted to learn more from this book as I was driving along. I’m always looking for ways to grow and expand my business. But this book was read with such a lack of enthusiasm I was almost put to sleep as I was driving. As if that’s not the worst of it I really didn’t get any practical application from it. Sometimes the euphemisms made no sense at all. Perhaps I got too bored of listening that I missed something but it just made no sense at all.
I’m sorry to those who put time into this I would prefer to give a great review. But had I known there was so little to glean from this book I would not have purchased it.
If you are a person trying to actually learn about marketing this book is NOT for you.