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Publisher Description

The New York Times bestseller that explains why certain products and ideas become popular.

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Business & Personal Finance
Keith Nobbs
hr min
March 5
Simon & Schuster Audio

Customer Reviews

Rupesh P, SmartGuests.com ,

Great Book for anyone that owns a business!

I purchased this book after I read an article in Entrepreneur app where it referenced this author. After finishing this book, I feel like I wanted to listen to it again (maybe even 3 times—for notes)!
Contagious has many great tips and tricks that will help my business, hotels. This book opened up my mind to new and exciting marketing ideas. Some ideas I had never thought about. ..others that aren’t currently used in the lodging industry. I recommend Contagious to anyone that loves their business and is seeking new ways to market it! Thanks! @rupeshrup

Dean'81 ,

Good, but not great.

Good, but not great.

iTunesBlake ,

Get it

100% worth it info

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