• $14.99

Publisher Description

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

GENRE
Business & Personal Finance
RELEASED
2014
November 4
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
Penguin Publishing Group
SELLER
PENGUIN GROUP USA, INC.
SIZE
6.3
MB

Customer Reviews

caffinemama ,

Hooked, How to Build Habit-Forming Products

Wonderful book for anyone starting a business or anyone in or interested in Marketing or Advertising. Short read but explained a lot about what "hooks" our interest. Worth checking it out!

Carley222 ,

Amazing

Be prepared to be amazed, the insightful book I have ever read on the thinking of how to hook a consumer and keep them hooked. It was liked I was reading why I love things like Facebook or Twitter, a very good book. If you know someone who is thinking about marketing a product this is a must read!

Naren Dubey ,

Brilliant summary

Don't try building a consumer app till you've read this book. You may know a lot about driving user engagement - but this is a comprehensive list of sights on driving engagement. Use it as a brainstorming tool with your team as the author urges at the end of every chapter.

More Books by Nir Eyal & Ryan Hoover