• $17.99

Publisher Description

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.

GENRE
Business & Personal Finance
RELEASED
2018
March 20
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
Grand Central Publishing
SELLER
Hachette Digital, Inc.
SIZE
17.1
MB

Customer Reviews

Skateboardingtheinfohighway ,

Amazing!

It was amazing! I was blind but by rubbing it on over my eyelids I was granted the power of sight! I firmly believe this book can grant dead parrots the power of speech, and is the key to reconciling embittered fish to a hostile world. I recommend it to any goat who can climb a tree to eat it’s fruit and to all howling mice who would howl in storified way.

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