How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"?
They told brilliant stories.
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage.
In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
According to communications coach Gallo (The Presentation Secrets of Steve Jobs), "You don't choose your passion; it chooses you." Successfully selling that passion to others, he confides in this helpful primer, means becoming a master storyteller. Gallo believes that the first step to finding your own story is answering the question of what makes you happy. He uses the stories of accomplished storytellers such as Richard Branson, Joel Osteen, Tony Robbins, and Oprah Winfrey to demonstrate the ways in which self-narrative informs self-confidence and helps speakers convince others. Explaining how to help listeners comprehend a message, he reminds readers, "If you can't tell it, you can't sell it." Highly narrative and personality-driven, these stories, backed up by checklists and concrete tips, may not break any substantial new ground, but Gallo's enthusiastic and encouraging style is infectious. Readers with an idea to sell whether for profit or for social justice will find this an indispensable guide to articulating a sales pitch.