You’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
the Value Story, to convince customers they need what you provide;the Founder Story, to persuade investors and customers your organization is worth the investment;the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
Most Amazing Book On Writing
This book gives some insanely valuable advice on how to engage your audience with the art of storytelling. The author supplies clear actionable steps on how to create “Stories That Stick.” I was so engrossed in this non-fiction novel I cried at the end! Who does that for a business book?! Her point was clearly made!
Stories That Stick - Kindra Hall
And just like that I truly think this was my best read ever!! To be able to truly communicate with people by getting my thoughts across in a way that everyone can understand. Most importantly in a way that they will remember! Love Kindra. Could read her for hours. She is funny and witty!!