• $3.99

Publisher Description

Many companies have outstanding products in terms of performance, technology and features. And yet, surprisingly, sales don't take off. Readers of this article will learn how leading products and services captivate the marketplace by having more than just the functions and features that customers value. Leading products also inspire and deliver benefits through emotional fulfillment that customers enjoy and seek out.

GENRE
Business & Personal Finance
RELEASED
2010
September 1
LANGUAGE
EN
English
LENGTH
7
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
292.8
KB

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