Envision Product

Thank you Karen and Craig for this fantastic work!

As a software engineer who works on products with a product management team, it is important for me as a developer to understand some of the best practices that product management should follow, so my work has the greatest impact.

This book provides an overview and case studies on creating impact-driven products using design thinking and user-centered design.

Before I start new work, I can make sure that I understand who I am building something for and what it will do for them. Now, when I review agile stories during sprint planning, I make sure I understand the full end-to-end journey the user will take to get value, and in this way, catch missing agile stories earlier.

With this new background in product design, I can now ask the product management team intelligent questions to ensure my work delivers value.

This book is great for Founders, Product managers, UX designers or anyone who wants to understand how to design for customers, which problems to prioritize. It clearly explains complex concepts like user interviews, design phases and customer personas clearly.

Like a master class in building successful products that is equally useful to those with and without years of of experience. If you follow the advice, focus on the building blocks laid out, you can avoid the typical missteps many trip over. It won’t gather dust on your shelf!