Escaping the Build Trap

How Effective Product Management Creates Real Value

    • 4.6 • 14 Ratings
    • $16.99
    • $16.99

Publisher Description

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:
Why organizations ship features rather than cultivate the value those features representHow to set up a product organization that scalesHow product strategy connects a company’s vision and economic outcomes back to the product activitiesHow to identify and pursue the right opportunities for producing value through an iterative product frameworkHow to build a culture focused on successful outcomes over outputs

GENRE
Business & Personal Finance
RELEASED
2018
November 1
LANGUAGE
EN
English
LENGTH
200
Pages
PUBLISHER
O'Reilly Media
SELLER
O Reilly Media, Inc.
SIZE
7.1
MB

Customer Reviews

@kevonil ,

A must for any exec within a product org

This is not just a book for product managers but a guide to the product executive team who could use some guidance around how to think and operate as a product organization.

More Books by Melissa Perri

2020
2020

Customers Also Bought

2017
2020
2021
2017
2020
2015