• $9.99

Publisher Description

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

GENRE
Business & Personal Finance
RELEASED
2011
September 13
LANGUAGE
EN
English
LENGTH
336
Pages
PUBLISHER
Crown
SELLER
Penguin Random House LLC
SIZE
9.7
MB

Customer Reviews

Ibarragusjr ,

Cométela!

Good

mguerrero1 ,

Waste of time

Too conceptual. No details and devoid of any actionable take aways or value.

Colorado Web Guy ,

Excellent

A very clear, direct and valuable look at how to quickly build products that customers want and will buy. It's a reliable framework for effective innovation in any organization.

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