Ethics, values and relevance of public relations and information management

Public Relations popularly known as (PR) can be defined as the practice of managing the distribution of information between an organization (such as a government agency, a business organisation or individual and the public. It may entail an individual or organization gaining access to their target audience using topics of interest to the public as well as new materials that do not require direct payment.

Public relations is based on the idea of creating reports or coverage for clients free of charge as opposed to advertising and marketing. The main aim behind public relations is informing the public, employees, prospective customers, partners, and investors among other stakeholders. Companies apply the same strategy to ensure stakeholders maintain a certain view about its activities, political decisions, products, and leadership.

Public relations professionals work for businesses and companies, PR and marketing firms, government agencies, and non-governmental organizations among others. They create and maintain good relationships between their employers and their target audience, opinion leaders, and the media. Common roles include designing communications campaigns, working with the press, writing new releases, writing speeches for organization leaders, and managing company reputation.