Exploring Xers and Boomers on Perceived Value‪.‬

INTRODUCTION A cursory examination of the literature on the differences between the Baby Boomers (born 1946-1964) and Generation-X (born 1965-1978) might lead one to believe that they come from different planets, rather than to believe that they are merely differently aged members of the same species. Baby Boomers (also referred to as Boomers or the post war generation) started life in homes with working fathers and stay-at-home mothers who watched black and white TV's in the living room. Generation X (also referred to as Xers or Baby Busters) grew up in homes with multiple color TV's and other electronic conveniences and may have been latch-key children because both parents worked.... if both parents were present in the family. Boomers grew up with one or more siblings (Swinyard, 1997) while the Xers like as not came from single child households (Williams, Absher & Hoffman 1997). Boomers grew up in an industrial era, where a career meant staying with the same firm for many years while Xers arrived in the boardrooms to radically change both the culture and management (Loomis, 2000).