Foolproof
Why Misinformation Infects Our Minds and How to Build Immunity
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4.0 • 3 Ratings
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- $14.99
Publisher Description
Winner of the SPSP Book Prize for the Promotion of Social and Personality Science
Winner of the 2024 APA William James Book Award
Winner of the 2024 Harvard Goldsmith Book Prize
Winner of the 2024 Nautilus Book Award
A Next Big Idea Club Must-Read • A Financial Times Best Book of the Year • One of Nature's Best Science picks • A Behavioral Scientist Notable Book of 2023
A Stanford Business School Favorite Read
Informed by decades of research and on-the-ground experience advising governments and tech companies, Foolproof is the definitive guide to navigating the misinformation age.
From fake news to conspiracy theories, from inflammatory memes to misleading headlines, misinformation has swiftly become the defining problem of our era. The crisis threatens the integrity of our democracies, our ability to cultivate trusting relationships, even our physical and psychological well-being—yet most attempts to combat it have proven insufficient. In Foolproof, one of the world’s leading experts on misinformation lays out a crucial new paradigm for understanding and defending ourselves against the worldwide infodemic.
With remarkable clarity, Sander van der Linden explains why our brains are so vulnerable to misinformation, how it spreads across social networks, and what we can do to protect ourselves and others. Like a virus, misinformation infects our minds, exploiting shortcuts in how we see and process information to alter our beliefs, modify our memories, and replicate at astonishing rates. Once the virus takes hold, it’s very hard to cure. Strategies like fact-checking and debunking can leave a falsehood still festering or, at worst, even strengthen its hold.
But we aren’t helpless. As van der Linden shows based on award-winning original research, we can cultivate immunity through the innovative science of “prebunking”: inoculating people against false information by preemptively exposing them to a weakened dose, thus empowering them to identify and fend off its manipulative tactics. Deconstructing the characteristic techniques of conspiracies and misinformation, van der Linden gives readers practical tools to defend themselves and others against nefarious persuasion—whether at scale or around their own dinner table.
PUBLISHERS WEEKLY
Social psychologist Van der Linden debuts with a fascinating look at what makes people susceptible to conspiracy theories and other forms of misinformation and what to do about it. Analyzing Nazi propaganda campaigns, a debunked 1998 research paper linking the MMR vaccine to autism, Donald Trump's "big lie" that the 2020 election was stolen from him, and mob lynchings in India sparked by false child trafficking rumors spread on WhatsApp, van der Linden delves into the psychological and behavioral factors that make misinformation spread so fast and stick around so long. In one experiment, the mere presence of misinformation in an article about climate change "completely cancelled out" the change of perception people would have otherwise had from learning that 97% of scientists agree global warming is human-caused. Emphasizing similarities between the spread of misinformation and the spread of a physical virus, van der Linden calls for people to be forewarned of impending misinformation and given the arguments and cognitive tools they need to resist it; an online game developed by van der Linden and a team of researchers accomplishes just this sort of "inoculation." Thoroughly researched and lucidly written, this is a standout guide to one of the world's most pressing social issues.
