GALVANIZE
How Humanized Copy Motivates a Brand and its Audience
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5.0 • 6 Ratings
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- $1.99
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- $1.99
Publisher Description
Business writing often drones on and on, and official communications have sometimes needed warning labels. We're jaded. Our relationship with words, as people, has become tenuous. But that also indicates an unprecedented opportunity to inspire and reacquaint a brand's audience with joy, hope, and delight.
Customer Reviews
A great read for anyone interested in branding
GALVANIZE does exactly that! It’s a manifesto of sorts, designed to empower marketers and writers to reach their audience the right way. Great for beginners, seasoned professionals, and anyone in between!
A Great Morning Read with My Coffee!
As a writer, “Galvanize” was a great accompaniment to my morning coffee. I enjoyed this inspiring collection of great writing samples from the likes of Nike, Travelocity, Salesforce, Disney, and more… but equally important is the larger story this book tells in dissecting the common threads that make brand writing rise above the rest. Consider this essential reading material, whether you’re a marketer, CEO, startup team - anyone seeking a brand voice that captivates.
Want your brand to make an impact? Read this.
GALVANIZE is an insightful (and fun!) look at how powerful, humanized content marketing can tug at heartstrings, persuade minds, and compel audiences to act. But the book doesn’t just show you what standout copy can do for businesses, it shows you what’s necessary to create it. Written by a team of copywriting experts, the pages are filled with advice backed by experience. It’s a quick read that packs a punch! I walked away excited to apply the book’s wisdom to my own copywriting.