Getting MedTech Sales Strategy Right

While the MedTech industry is positioned to grow in the coming years, all is not rosy. For hospitals, hospital systems, ACOs (groups of physicians, hospitals, and other healthcare providers who voluntarily join together to provide patients with coordinated healthcare where reimbursement is tied to quality metrics), standalone medical centers (e.g., surgery centers), and physician practices – what they buy, how they buy, and what they are willing to pay for it is changing. To succeed, MedTech salespeople must think and act strategically - it's more important today than ever.