Gross Deception
A Tale of Shifting Markets, Shrinking Margins, and the New Truth of Used Car Profitability
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4.0 • 7 Ratings
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- $9.99
Publisher Description
A journey of discovering and correcting a hole in the used car universe.
Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work.
Referred to as ProfitTime, Dale's solution includes both the “New Math of Used Vehicles” and the “Investment Score” system, helping you to know the ROI and net profit potential of every vehicle.
With Dale’s ProfitTime solution you will:
• Invigorate your cash flow
• Increase your sales volume
• Introduce new metrics
• Initiate value-based management
• Identify market shifts
Through metric and methodology, Gross Deception will restructure how you view a car’s time on the lot.
Customer Reviews
GET TO THE POINT
This book could be one third the length that it is. Dale consistently repeats himself over and over and over and over again with stories and anecdotes and yet no real actionable insights. I swear every chapter goes by and you think the next chapter MUST get to the promised point of this book but alas it does not. Unless you want to read the same anecdotes and stories about all the revelations and insights Dale had while researching this book then don’t waste your time and money.