The Effect of Gender on Cognitive Structuring: Who are More Biased, Men Or Women?(Report‪)‬

1. Introduction Ample evidence demonstrates the existence stereotypes about gender differences: men are more rational than women, while women are more emotional, intuitive and biased [1]. Meyers-Levy [2] has hypothesized that indeed men and women use different information processing strategies. However, the direction of the difference she hypothesizes is quite contrary to the stereotypes. In her Selectivity Hypothesis Meyers-Levy [2] theorizes that men are considered to be "selective processors" who often do not engage in comprehensive processing of all available information before rendering judgment. Instead, they seem to rely on various heuristics in place of detailed information processing. These heuristics involve a cue or cues that are highly available and salient and convergently imply a particular inference. Women, on the other hand, are considered to be "comprehensive processors" who attempt to assimilate all available information before rendering judgment.