Influencer
Building Your Personal Brand in the Age of Social Media
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4.4 • 25 Ratings
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- $9.99
Publisher Description
“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.”
–Iskra Lawrence, Aerie Model and Instagram star (@iskra)
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:
*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge
Plus tips on:
*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors
Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC
PUBLISHERS WEEKLY
Online fame-seekers will find a useful resource in this guide to social media success from Hennessy, Hearst Magazines Digital Media's senior director of influencer strategy and talent partnerships. She has paid five figures to the owner of a famous dog and six to a makeup vlogger, and here intends to help eager amateurs become new talent, utilizing the art and science of influence. According to Hennessy, her book is the only one on the subject, geared, naturally enough, toward young readers already well-versed in social media. Her audience is content creators, whose product is "authenticity," rather than celebrities, whose product is fame. She aims her advice at would-be influencers at every stage, whether they are building their communities, creating brands, or monetizing those brands. Readers will learn the nitty-gritty of choosing a name ("You can make your name as simple or as complicated as you like as long as it's easy to promote"), approaching an agent, building an audience, and drawing media attention. For the aspiring stars of Instagram and other social media platforms, her upbeat work "Why not you?" she asks brightly will provide encouragement and assistance.
Customer Reviews
Easy read with excellent little tidbits!
I got a business idea from this book so I’m grateful for Brittany!
Blown Away
“Influence” resonated with me as a new blogger. I found new insights into the profession that I never knew existed. The best part about this book was how easy it was to read. I haven’t bing-read a book in a long time, and it only took me a couple of days to do it. It’s a great purchase for anyone looking into the influencing profession or to learn more about it. Thank you Brittany Hennessy for writing this book!